In my short web developer’s life, I’ve found that most of the time my customers are more interested in placing graphics on the website than text. Once I use more graphics and less texts, websites take more time in Search Engine Optimization. Then they start complaining why they are not getting enough traffic. Next thing, I’ve on my list is to do to literate them about using less graphics and concentrate on Search Engine friendly texts. However, this development time can be reduced significantly by using different typography and depend on more CSS features. CSS Text Level 3 specification give Web designers finer control over text. Read the full article on Smasing Magazine about using Typography more effectively just tweaking a little. All the best.